Nordic Semiconductor today announces it has signed a new distribution agreement with Glyn Ltd., an established Auckland, New Zealand-based electronics component specialist. The deal covers the distribution of Nordic’s Bluetooth® Low Energy, ANT+, IEEE 802.15.4, and 2.4GHz proprietary ultra low power (ULP) wireless connectivity solutions in Australia and New Zealand.
Glyn Ltd. is a high-tech component distributor with a focus on wireless technologies and sensors. The company will supply Nordic’s complete range of ULP wireless connectivity hardware, firmware, development tools, and reference designs, including the recently launched nRF52840 System-on-Chip (SoC), an advanced multiprotocol device supporting Bluetooth 5, ANT, IEEE 802.15.4, 2.4GHz proprietary technologies, and the nRF52810 SoC, a high-performance, entry-level Bluetooth 5 multiprotocol device. Glyn Ltd. will also offer customers RF hardware and firmware design services.
The company was established in September 2003 to expand the company's market presence in New Zealand and Australia. Glyn Ltd. recognizes the strategic importance and strong growth potential of the electronics market in Australia and New Zealand and is committed to being a major specialist distributor in the Australasian region. The company’s local headquarters and warehouse is in Auckland, with sales offices in Sydney, Brisbane, Melbourne, and Auckland. The Glyn Ltd. team comprises over 15 employees in the region.
“Glyn was keen to collaborate with Nordic Semiconductor as Nordic is clear market leader in the booming Bluetooth LE technology sector,” says David Newman, ANZ Sales Manager, Glyn Ltd. “Glyn’s decision to partner with Nordic was also influenced by the company’s online support, which accelerates design schedules, and design partnerships with many of the module makers in our region. Module-based solutions are popular with customers here.
“We anticipate good growth in the wireless sector, particularly for applications based on the Internet of Things [IoT] and the Industrial Internet of Things [IIoT],” adds Newman. “Nordic’s products are particularly suitable for these applications because of their multiprotocol support and over-the-air device firmware upgrade [OTA-DFU] capability which allows suppliers and customers to keep their wireless implementations up to date as standards evolve in this fast-moving sector.”
“Glyn’s specialist RF expertise was a key influence on Nordic’s decision to formalize the partnership,” says Wendell Boyd, APAC Sales Manager, Nordic Semiconductor. “That expertise, together with a deep knowledge of and focus on the local market enables Glyn to bring new benefits to our emerging customer base in Australia and New Zealand.”