Nordic Semiconductor today announces that it has added Avnet South Africa to its existing Avnet EMEA (Europe, Middle East, and Africa) distributor network, and will be launching its first ever Nordic Tech Tour in South Africa later this year.
“South Africa is rich with electronics design expertise and would benefit enormously from exporting more of its local production and products worldwide,” comments Avnet South Africa’s Technical Director, Brandon Kuhn. “That’s why we are see huge potential in adding Nordic Semiconductor to our product portfolio to give our South African customers access to the latest Bluetooth LE and IoT wireless technologies in which Nordic specializes.”
"Nordic Semiconductor has been supporting local electronics companies in South Africa for many years and so adding Avnet South Africa to its existing Avnet EMEA distributor network is another welcome step forward,” comments Morten Staale, Nordic's Distribution Sales Manager for Europe. “Avnet South Africa also has a strong design and technical support culture backed up by a logistics and fulfillment organization that leverages the economies-of-scale and operational efficiencies of its parent distribution company, Avnet, which has operations worldwide. This makes them a valuable and powerful addition to Nordic Semiconductor's global distributor network."