Nordic partners with Victory Sales to expand US operations
2025
In a move that strengthens the company’s US commercial operations, Nordic Semiconductor has formed a new agreement with renowned sales organisation Victory Sales.
The partnership, the first between the two companies, will see Victory Sales take Nordic’s entire portfolio of ultra-low-power wireless solutions to OEMs in 15 states across the Midwest.
Working as an extension of Nordic’s own sales force, the Victory Sales team will scale the reach of Nordic’s commercial organization, covering key accounts and mass market customers through the North Central and Ohio Valley/Michigan areas.
“This partnership pairs Nordic’s market-leading solutions with Victory Sales’ highly skilled sales team - a team that has an excellent track record in the Midwest region,” said Scott Hensley, Nordic VP of Sales, Americas.
“The Midwest represents solid potential for Nordic, and we are confident that engaging Victory Sales to be an extension of our own team in the region will drive positive outcomes.” he concluded.
Phil Meiss, President of Victory Sales, added;
“Victory Sales is proud to champion Nordic Semiconductor’s wireless portfolio throughout the U.S. Midwest, combining deep technical insight with trusted customer relationships to deliver consultative solutions that align Nordic’s cutting-edge connectivity technologies with real-world design challenges.”
The partnership commenced in May 2025.