U.K.-based distributor to supply Nordic’s complete range of wireless connectivity hardware, firmware, development tools, and reference designs across 38 countries worldwide
“Premier Farnell seeks to provide its customers with an exceptional range of market leading products coupled with a high level of support as they develop their products for market,” says Simon Meadmore, Global Head of Semiconductor at Premier Farnell. “Nordic Semiconductor’s solutions provide class leading levels of wireless performance and sophistication at a price that enables their chips to be used in even the most cost sensitive consumer products.
“With the Internet of Things driving democratization of design and the emergence of new start-ups with market changing offerings, Nordic Semiconductor represents a key addition to our portfolio.”
“Premier Farnell is a well-respected distributor with a focus on developer support,” says Morten Staale, Nordic Semiconductor, Distribution Sales Manager – Europe. “This profile matches Nordic Semiconductor’s requirement to make its Bluetooth 5 and other low power wireless connectivity solutions available to the widest audience.
“Through the partnership, Nordic’s range of nRF51 and nRF52 Series multiprotocol SoCs, RF protocol stacks and development tools are now even more accessible for designers building wireless devices from toys, disposable medical products, and low-cost wearables, to the most complex VR/AR, mesh networking, and Internet of Things solutions.”