U.K.-based distributor to supply Nordic’s complete range of wireless connectivity hardware, firmware, development tools, and reference designs across 38 countries worldwide
Nordic Semiconductor today announces it has signed a new worldwide distribution agreement with Premier Farnell, a Leeds, U.K.-based global distributor of electronics components and design services for over 80 years. The deal covers the distribution of Nordic’s Bluetooth® Low Energy (Bluetooth LE), ANT+, IEEE 802.15.4, and 2.4GHz proprietary ultra low power (ULP) wireless connectivity solutions worldwide.
Part of the Avnet group, Premier Farnell has more than 3500 employees across 38 countries, with six global distribution centers. The company not only provides full service availability for electronic components and products, but also offers RF hardware and firmware design and manufacturing services to makers, start-ups, and established OEMs alike.
The company will supply Nordic’s complete range of ULP wireless connectivity hardware, firmware, development tools, and reference designs, including the recently launched nRF52840 System-on-Chip (SoC), an advanced multiprotocol device supporting Bluetooth 5, ANT, IEEE 802.15.4, and 2.4GHz proprietary technologies, and the nRF52810 SoC, a high-performance, entry level Bluetooth 5 multiprotocol device.
With the Internet of Things driving democratization of design and the emergence of new start-ups with market changing offerings, Nordic Semiconductor represents a key addition to our portfolio
Simon Meadmore, Premier Farnell
“Premier Farnell seeks to provide its customers with an exceptional range of market leading products coupled with a high level of support as they develop their products for market,” says Simon Meadmore, Global Head of Semiconductor at Premier Farnell. “Nordic Semiconductor’s solutions provide class leading levels of wireless performance and sophistication at a price that enables their chips to be used in even the most cost sensitive consumer products.
“With the Internet of Things driving democratization of design and the emergence of new start-ups with market changing offerings, Nordic Semiconductor represents a key addition to our portfolio.”
“Premier Farnell is a well-respected distributor with a focus on developer support,” says Morten Staale, Nordic Semiconductor, Distribution Sales Manager – Europe. “This profile matches Nordic Semiconductor’s requirement to make its Bluetooth 5 and other low power wireless connectivity solutions available to the widest audience.
“Through the partnership, Nordic’s range of nRF51 and nRF52 Series multiprotocol SoCs, RF protocol stacks and development tools are now even more accessible for designers building wireless devices from toys, disposable medical products, and low-cost wearables, to the most complex VR/AR, mesh networking, and Internet of Things solutions.”