Nordic Semiconductor expands distribution network in India with new sales and design support agreement with Millennium Semiconductors
02
Sep
2019
2019
Oslo, Norway
India-based distributor to supply Nordic’s complete range of low power wireless connectivity hardware, firmware, development tools, and reference designs
Nordic Semiconductor today announces it has signed a new distribution agreement with Millennium Semiconductors, an India-based electronic components supply company specializing in design, proof of concept, and after-sales technical support across a broad range of industries including automotive, IoT, smart lighting, and consumer electronics. The deal covers distribution and design support for Nordic’s entire portfolio of low power cellular IoT and low power short range wireless solutions.
Nordic’s product portfolio is a perfect match for these market trends
Haresh Abichandani, Millennium Semiconductors.
Millennium Semiconductors has more than 150 employees based across India and Asia Pacific, including its headquarters in Pune, nine regional offices including Delhi, Jaipur, Bangalore, Hyderabad, Chennai, and Mumbai, two state-of-the-art distribution centers in Pune and Delhi, as well as overseas offices in Singapore and Shenzhen, China. The company will have a dedicated, India-based FAE and Product Manager to oversee Nordic’s product range.
Millennium will supply Nordic’s complete range of low power wireless connectivity hardware, firmware, development tools, and reference designs, including the nRF9160 System-in-Package (SiP) LTE-M/NB-IoT and GPS cellular IoT module, the nRF52840 System-on-Chip (SoC)—an advanced multiprotocol device supporting Bluetooth 5, ANT, IEEE 802.15.4, and 2.4GHz proprietary technologies—as well as the nRF52811 SoC, a fully-featured connectivity solution that supports Bluetooth 5.1 Direction Finding.
“Emerging trends in India show increasing adoption of smart home, IoT, and automotive solutions in particular, and these sectors are not only performing strongly now but have huge potential in the years ahead,” says Haresh Abichandani, Founder and Managing Director, Millennium Semiconductors. “Nordic’s product portfolio is a perfect match for these market trends and that should create a win-win situation for both our companies.”
“We see a huge opportunity in India with more designs being done locally, not only for the domestic market but increasingly also for the global market,” says Bjørn Åge “Bob” Brandal, Sales Manager APAC, Nordic Semiconductor. “By increasing our presence through distributors fully focused on the region rather than globally we ensure that we can offer the best support to our customers.
“We believe Millennium’s market focus and ability to support local firmware design matches them perfectly with what Nordic wants to do in India.”
In addition to the distributor agreement with Millennium Semiconductors, Nordic has further strengthened its presence in India with the appointment of Gaurav Kapoor as Regional Sales Manager – India, based in Bangalore.