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Nordic Semiconductor adds Avnet Japan to its Asian distributor network

Nordic Semiconductor adds Avnet Japan to its Asian distributor network

Nordic and Avnet Japan staff celebrate the distribution agreement between the two companies (from left: Steel Ytterdal, Director Sales & Marketing – APAC, Nordic,Svenn-Tore Larsen, CEO, Nordic,Stephen Wong, Asia President, Avnet Electronics Marketing,Hiroyuki Mukaiyama, Corporate Officer & Director, Avnet Electronics Marketing Japan,Mitsuo Yamazaki, Regional Sales Manager – Japan, Nordic,Paal Elstad, CFO, Nordic,Geir Langeland, Director of Sales and Marketing, Nordic,Akihiko Shinagawa, Marketing Manager, Avnet Electronics Marketing Japan,Tatsuya Yamazawa, Sales Engineer, Nordic)


Nordic Semiconductor today announces that it has added Avnet Japan to its distributor network in Avnet’s Asian regional distribution network which includes Avnet Electronics Marketing Asia and Japan.

Japan is one of the world’s largest electronics component markets and Avnet Japan will become one of Nordic’s distribution partners in Japan. Avnet Japan has nine regional domestic offices and employs around 480 people, including over 100 dedicated Field Applications Engineers (FAEs). Avnet Japan’s operation also supports customers with required resources in eight more overseas distribution centers in five Asian countries outside of Japan.


The agreement covers sales, marketing, and support of Nordic Semiconductor’s full range of ultra-low power 2.4GHz wireless solutions. This includes Nordic’s newly launched nRF52832, the first member of Nordic’s nRF52 Series Bluetooth Smart single chip family, and Nordic’s ANT wireless technology solutions.


Commenting on the agreement, Yasumoto Mogi, Regional President of Avnet Japan said: “We are delighted to be able to offer our customers in Japan Nordic Semiconductor’s full range of ultra-low power wireless solutions.”


Mogi continues: “Avnet Japan has its own technical and engineering divisions, with hardware and software specialists who provide technical support for our customers’ projects. Those divisions have an extensive record in GHz-band applications, and ample expertise regarding RF, as well as being thoroughly familiar with communication protocols.


Accordingly, they will be able to provide full, systematic support for Nordic’s wireless solutions.


“Currently, growth in markets related to the Internet of Things [IoT] is accelerating worldwide, and many of our customers in Japan are considering the use of Bluetooth Smart wireless technology which they see as a key enabling technology for the IoT.”


Mogi concludes: “Japan is very strong in markets such as wearables, gaming, portable consumer electronics, and navigation. We are confident that, through this partnership agreement, Avnet Japan can provide better solutions by partnering together with Nordic Semiconductor and creating demand for our mutual customers.”


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From components to cloud and design to disposal, Avnet, Inc. (NYSE: AVT) accelerates the success of customers who build, sell, and use technology globally by providing them with a comprehensive portfolio of innovative products, services, and solutions. Avnet is a Fortune 500 company with revenues of US $ 27.9 billion for the fiscal year 2015. For more information, visit


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